To paraphrase The Hudsucker Proxy:
"You know, for kids!"
Nickelodeon's SHOCKTOBER Mini-Site is up and running with some fun Nicktoon inspired wallpapers, buddy icons, e-cards, Halloween games (like "Puke and Plunder"... yes, seriously) and more.
There's even a schedule of Halloween episodes of the major Nick shows like iCarly, Zoey 101, Roxy Hunter and El Tigre.
I'm not gonna lie to you: I have no idea what I said in that last sentence.